Concept: Sears Rebrand —

Sears produces and sells high quality, efficient appliances, home goods, and clothing all in one place at moderate prices. While the company has been around for over a century, they are slowly losing their consumer base to other big box stores. This brand campaign renews the brand’s look and feel for a new generation of homeowners while maintaining elements that call back to it’s prominent history.

Concept
Graphics
Branding
Copywriting
Typography
Ad Design
Web Design