Concept: Zeiss Lens Wipes Ad Campaign—

Zeiss originally started as a lens company, producing high quality glasses and camera lenses. While it has been successful, one of the undervalued products is their pre-moistened lens wipes. These ads, inspired by historic art and art preservation, are aimed to create awareness to this high quality and convenient product in an interesting way.

Concept
Graphics
Copywriting
Typography
Photo Manipulation